Marlboro is a sell brand of cigarettes in the world's biggest. It is made by Philip Morris USA (a branch of Altria) in the U.S., and by Philip Morris International (now separate from Altria) outside the U.S.. It is famous for its billboard ads, magazine ads of the Marlboro Man and Associated long history in motorsport sponsorship. Richmond, Virginia is the location of the biggest MANUFACTURING PLANT Cigarette Marlboro.
Philip Morris launched the Marlboro brand in 1924 as a woman's cigarette, based on the slogan "Mild As of May". In 1920, advertisements for cigarettes are mainly based around how graceful the cigarette. To this end, the filter had a printed red band around it to hide lipstick stains, calling it "Beauty Tips to Keep the Paper from Your Lips".
Philip Morris launched the Marlboro brand in 1924 as a woman's cigarette, based on the slogan "Mild As of May". In 1920, advertisements for cigarettes are mainly based around how graceful the cigarette. To this end, the filter had a printed red band around it to hide lipstick stains, calling it "Beauty Tips to Keep the Paper from Your Lips".
After scientists published a major study linking smoking with lung cancer in 1950, Philip Morris cigarettes reposisiMarlboro as men to fit a niche market of people who are worried about lung cancer. At that time, cigarette filters are considered safer than unfiltered cigarettes, but had been until that time only marketed to women. Men at the time indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette.
Red and white package was designed by designer Frank Gianninoto. Repositioning of Marlboro as a men's cigarette handled by Chicago advertiser Leo Burnett. Proposed campaign was to present the male line of figures: sea captains, weightlifters, war correspondents, construction workers, etc. The cowboy was to be the first in this series. While Philip Morris was concerned about the campaign, they were finally given the green light.
Within a year, Marlboro's market share rose from less than one percent to the fourth best-selling brand. This convinced Philip Morris to drop the lineup of manly figures and stick with the cowboy.
In order to comply with the court ruling USA vs. Philip Morris, Philip Morris (and all other tobacco companies) are now prevented from using words such as "Lights", "Ultra-Lights", "Medium", "Mild", or similar designation which produces the false impression that they are safer than full-flavor cigarettes. So Marlboro and other cigarette companies have to use the color-coding is not just, for example, Marlboro Lights are now called Marlboro Gold Pack. Philip Morris responded to the popularity of Pall Mall, No. 3 brand, Marlboro Special Blends by encouraging, low-price cigarettes.
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