Marlboro Formula One Sponsorship
Marlboro is known sponsor of motor racing. It began in 1972 with its sponsorship of Formula One teams BRM and Iso Marlboro - Ford. The former took one win at the very wet Monaco Grand Prix.
For 1974 Marlboro dissolved its sponsorship of both teams and became famously associated with the McLaren team, which brought the first champion constructors' and drivers title for Emerson Fittipaldi. The team successfully until 1978, with another world champion James Hunt in 1976. After that partnership went through a dry patch until Ron Dennis Project 's Four Organisation took over the team in 1981. Marlboro sponsored McLarens dominated F1 for much of the 1980s and early 1990s, with Niki Lauda, Alain Prost and Ayrton Senna between them winning drivers' championship all but one year from 1984 to 1991. Upon the departure of Ayrton Senna in 1993, Marlboro McLaren did not win a race for three years. Marlboro ended their sponsorship of the team in 1996, which ended the famous McLaren livery of red and white.
Marlboro also sponsored Scuderia Ferrari as secondary sponsor from the mid-1980s as a result of company president Enzo Ferrari, who refused to allow "outside" sponsor brands to appear on the car timnya.Lima years after his death in 1988, Marlboro began to take over as sponsor main, which they will then officially branded as Scuderia Ferrari Marlboro.
In September 2005, Ferrari signed an extension of their sponsorship contract with Marlboro until 2011. This comes as tobacco sponsorship has become wholly illegal in the European Union (including F1 races) and other major teams have withdrawn from relationships with tobacco companies, for example McLaren ended their eight year relationship with West, Renaultmemutuskan relations with Japan Tobacco and British American Tobaccomenarik themselves in 2006. In reporting the deal, Racing F1majalah assessed to be a "black day" for the sport, putting non-tobacco funded teams at a disadvantage and inhibit other brands entered the sport still associated with tobacco.
The magazine estimates that in the period between 2005 and 2011 Ferrari will receive $ 1 billion from the agreement. Depending on where the race (and the particular national laws) the Marlboro branding will be largely subliminal in most countries. In April 2008, Marlboro displayed explicit on-car branding on Ferrari for the last time, now permanently replaced with a variety of barcodes in place. Now there are calls from leading health officials, the European Commissioner for Health and influential dokteruntuk review subliminal advertising contract Marlboro has with Advertising Guerrilla and Ferrari, due to the implications of influencing the purchase of cigarettes with possible ad aware, as no tobacco products can be promoted in sporting events in Europe by hukumTim Ferrari claims the barcode is part of the car design, not an advertising message.
Controversial barcode design was recently removed by Ferrari for the start of the Spanish Grand Prix in the 2010 season but the barcode remains on drivers team gear. In January 2011, the Scuderia Ferrari presented a new logo for the team racing. This logo is considered by a specialized F1-website as a subliminal advertisement for Marlboro, mengevokasi design top-left corner of a pack of Marlboro cigarettes. in June 2011, Ferrari extended the collaboration with Marlboro until the end of 2015, despite cigarette advertising being banned in sport. Marlboro also sponsored the Alfa Romeo F1 Team between 1980 and 1983, although it can not match the pre-war and 1950s heyday, the team only achieving one pole position, one fastest lap and four podium finishes.
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